L'une des caractéristiques marketing du web 2.0 c'est le teasing, ou comment faire du bruit sur le net avant même la sortie de la chose pour créer un phénomène d'attente (d'ailleurs à Framasoft, on vous prépare une surprise pour très bientôt).
En ce moment on parle beaucoup de Flock, un "navigateur social" à la sauce web 2.0 qui se voudrait révolutionnaire et propre à concurrencer les ténors du marché que sont IE et Firefox.
Si l'on en juge par cet article de BusinessWeek Flock, the New Browser on the Block, ce n'est pas improbable.
Extraits :
En ce moment on parle beaucoup de Flock, un "navigateur social" à la sauce web 2.0 qui se voudrait révolutionnaire et propre à concurrencer les ténors du marché que sont IE et Firefox.
Si l'on en juge par cet article de BusinessWeek Flock, the New Browser on the Block, ce n'est pas improbable.
Extraits :
The most innovative thing about Flock is that it's trying to do away with the notion of "browsing." Co-founder and Marketing Vice-President Geoffrey Arone says the term is an increasingly irrelevant description of what people do online. Essentially, Flock's software is intended to serve less as a window into static Web content than as a customizable conduit for participatory Web services, from Flickr to del.icio.us to the collaborative online encyclopedia Wikipedia.
But Cowan notes that not everyone wants to trick out their Web browser. "Most people just want to drive their car off the lot," he says. So Flock's aim is to create software that makes it dead-easy for regular Web users to customize an experience with just a few clicks. The Flock software will be offered free, both to the general public and to other Web developers in open-source form, so they can add and contribute their own tweaks.
So how will it generate sales? Decrem expects to make money from running Google ads, as well as getting so-called ***spam*** fees for referring users to commercial sites such as Amazon.com (AMZN ). Moreover, he envisions getting money from other Web services, such as blogging or photo-sharing services, that might pay Flock for sign-ups sent their way from the Flock software.
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