People have had lots of objections to Digital Rights Management (DRM) technology — centering mainly on its clumsiness and the futility of its anti-infringement rationale — but until recently nobody had complained that the term “Digital Rights Management” was insufficiently Orwellian.
That changed on Tuesday, when HBO’s Chief Technology Officer, Bob Zitter, suggested at an industry conference that DRM needs a name change. Zitter’s suggested name: Digital Consumer Enablement, or DCE.
The irony here is that “rights management” is itself an industry-sponsored euphemism for what would more straightforwardly be
called “restrictions”. But somehow the public got the idea that DRM is restrictive, hence the need for a name change.
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A quand le renommage des machines à voter, des OGM etc ?
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